There are many businesses that have implemented an automated sales system. But not all are making the most of their potential. And many others who are realizing that they are already late, without knowing exactly what benefits or advantages this type of automated process implies and why they should apply it to their business strategies.
- 75% of marketers currently use at least one type of Marketing Automation tool, making the adoption of this trend even greater every time.
- 67% of industry leaders use a Marketing Automation platform.
- In addition, with almost half of the marketers (48%) using this type of platform, this has become one of the 4 ways to undertake the personalization of the user experience, one of the main trends of this 2023.
Here I am going to tell you about the importance of being able to automate processes and the advantages that this solution entails in your work system. They will have told you about “automated marketing”, but I want to open up the perspective a little more, so that you become aware that it is not about automating Marketing, but rather the different processes that can be automated. Let’s go for it!
1. It is an affordable option for small businesses, entrepreneurs and freelancers.
When talking about automation, there are two options: subcontract a person or company for the service or hire a tool, software or application that you can program to solve the problem or need on its own. If you analyze it with numbers, in the end it is a profitable option since depending on the tool, you can count on a “24/7” worker for the price you will pay for the tool (from $5 to $200 per month depending on the tool).
2. It allows you to automate repetitive tasks and processes.
There are many tasks in business processes that have something in common: their constant repetition. And surely within each process or repetitive task there is an application or tool (being unrealistic because surely there could be many more) that facilitates the execution of that process. With only a small initial configuration of this tool, it will surely make your life much easier for a long period of time. Don’t you think it’s worth it? Just to name some areas of the business in which betting on automation could have an impact are: advertising, sales, product delivery, administration and internal processes.
3. Time saving.
Automation is often sold just as a tool to bill more, which is also one of the consequences, but we must understand that when a small entrepreneur applies an automation strategy, the first thing he sees is saving his time. It is a consequence of the previous point since it frees those responsible for executing them from some tasks or processes, giving them the opportunity to focus on other tasks that are surely of greater importance and relevance to the business.
One of the classic examples could be to schedule all the weekly posts of the different social networks much less time than if you had to go channel by channel programming each one of them. Another case would be if you must schedule meetings, something very common in any type of business. Just like the loss of time that scheduling these meetings often involves. Tools like calendly streamline the process with quick and easy configuration of your calendar and availability to schedule those meetings.
4. Saving money.
When we focus on the area of Marketing is where much is said about the possibilities of these tools and their impact on the economic aspect of companies. Getting away from the smoke that many people try to sell, in this case it must be mentioned that this money saving does not come “overnight”, but is the consequence of having a good process automation system, of controlling and knowing How could the customer journey of a potential client or the onboarding process of a new employee or client be more efficient?
In short, it is about getting used to thinking about whether or not the intervention of a person is really necessary. Only with that we are already saving “labor” and investing our resources better. The clear example is that these repetitive tasks entail an execution time that, if automated, is saved from the tasks of a worker.
5. Greater awareness, control and vision of your business processes.
Automating is not easy and entails a change of mentality in a matter of processes. It is about rethinking the way of doing things since the digital environment allows us to do this rethinking and digital tools (those that evolve at breakneck speed with new functionalities) make our work easier in this regard. Being able to have all these processes organized through management and control tools “forces” us to keep in mind what type of processes this automation can intervene in. And this has great value to optimize different processes.
These are just some of the advantages that automation can do for your business if you implement any of the systems that allow you numerous tools. And you, do you already use any automation tool for your business or do you plan to start in 2023?
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