Attracting customers or recruiting consists of bringing people to your business and making a purchase in your Website or physical store. If they do, they will become customers and they will have the opportunity to negotiate with you. To do this, you will have to invest time and money (not much, don’t be scared) in Digital Marketing strategies.
Below, 12 ideas to attract clients to your business that do not require a very large budget, but do require perseverance, creativity and dedication.
1. Create an attractive ecommerce
An online store (also known as ecommerce) is the main tool to get potential customers. To have a website that processes payments and with which you can sell 24/7 you no longer need a very high budget.
Currently there are tools accessible to any business and person who does not have programming knowledge. One of them is Asipps, the platform to create online stores, and an ideal option for entrepreneurs who are just starting out or for those who want a friendly platform that helps them grow by selling on the internet.
🚀 Tip: to make your online store attractive and attract potential customers you should consider three points: page loading time, ease of finding the products and an eye-catching design.
I leave you this video so you can see how easy it is to create your online store with Asipps:
2. Advertise on social networks and Google Ads
A headache for many entrepreneurs. Having advertising in the digital world is not as difficult as it seems. Today, Facebook, Instagram, Google Ads and LinkedIn have a friendly interface to get potential clients on a budget.
To reach them, in the case of Facebook and Instagram, you must have a Business Manager account (it’s free and easy to set up). There, with just a few clicks, you can choose the age range, interests and geographic area of the people you want to reach.
In the case of Google Ads, you must have a corporate email or Gmail to begin configuring keywords and ad format. Here, the budget will depend on the search terms you will use and the duration of the campaign.
3. Create a content blog
“Content is king.” Have you heard that? Today more than ever this phrase is very important for businesses seeking to attract customers.
Having a corporate blog is the pillar of inbound marketing and an important tool to reach the target audience and achieve interactions.
The first way to get new clients is through this tool (which must be optimized to be crawled by Google). A blog with informative articles related to your niche, including customer success stories, is a great strategy to gain notoriety in the digital world.
The best content is that which allows users to talk, learn and share ideas with the company. Don’t focus your strategy on publications that only promote your products, what the public really wants is to see your business as a (very) close friend in the media.
4. Send a newsletter
The newsletter is one of the best-known email marketing formats. This tool refuses to die and remains a perfect option for getting potential clients and building a long-lasting relationship with them.
The main advantage of this idea is that the economic investment is minimal or even zero. If you rely on tools that offer free plans (such as Mailchimp or Hubspot), the path will be much easier.
To start, we recommend setting up an option on your ecommerce checkout screen in which you ask your current customers if they want to receive emails from you. This way, you will have their consent and you will not be in danger of being marked as spam.
Create interesting content about your segment, such as valuable tips and questions that drive engagement, and include your blog posts to amplify messages.
5. Make constant posts on social networks
Success on social networks, especially on Instagram and Facebook, is achieved with consistency, creativity and content that provides value to the client. If you neglect your profiles or don’t have them, you will be at a clear disadvantage compared to your competition.
Think about a publication calendar that includes four pillars:
Sale of products.
Advice that provides value and is useful to your clients.
Dissemination of the content generated on your corporate blog.
Lead capture.
At this point, statistics will be essential to define your strategy. You can rely on the Facebook and Instagram statistics tool to find out the best days and times to publish, the formats and the most relevant topics for your audience.
🚀Tip: you must have a business page (Facebook) and company profile (Instagram) to show professionalism and be able to use the tools that both networks offer: shops, advertising, statistics, etc.
6. Organize giveaways
One of the ideas that has gained the most strength in recent months is the giveaway. This contest or giveaway carried out by a company or brand, with the intention that participants take a specific action (from commenting on a post or tagging friends, to becoming followers of a brand), can be very useful in attracting customers to your business.
If you are looking to publicize your product or service, gain notoriety on social networks up to 70% faster in less than three months, this is the best way to achieve it.
7. Discount coupons
Coupons or special promotions are perfect for gaining customers and one of the most creative gifts. Offering a discount on the first purchase, interest-free months or having offers at different times of the year is synonymous with increased sales.
For your frequent customers, it represents a golden opportunity to save money and continue enjoying your product or service. For those who don’t know you, it is the way to motivate their purchase.
🚀Tip: various e-commerce platforms, such as Asipps, Woocommerce or Shopify, have the option to create valid and 100% customizable coupons. Take advantage of them!
8. Offer free trials or freebies
We all like gifts. Anyone who says otherwise is lying. If you’re feeling stuck, offering free trials or freebies is a great idea to attract potential customers and start growing.
From the classic “2×1”, the opening promotions, to the “buy ‘x’ and ‘z’ is a gift”. This practice should not be forgotten by entrepreneurs since they are a perfect hook to capture attention and, why not? improve your product or service while promoting it to new people.
9. Ruffles are still a good option
We are not staying in 2000! Handing out flyers continues to be a successful practice for many business owners, only if they have eye-catching designs and are done in specific areas and times. There is no point in handing them out at a traffic light or outside a shopping plaza if you do not have your Buyer Persona identified.
Go to places where your potential clients go frequently and distribute them to people who meet the profile of your ideal client.
🚀 Tip: the design, in addition to being eye-catching, should not have spelling mistakes and should have the necessary information so that they can find and contact you easily.
10. Be part of business fairs or exhibitions
Attending events related to your niche is vital to attract attention. Networking is vital to stay afloat and find new clients, investors and even a partner. Take the time to research the next fair or exhibition in your city and don’t underestimate this practice that really works.
11. Look for references and turn them into success stories
A business that has stories of satisfied customers or references from professionals is destined to automatically provide trust and attract customers.
Talk to frequent customers, ask them for feedback about their experience with the product or service and share it on your blog or social networks with an eye-catching design. This practice will make people who visit the store or profiles feel confident and become potential customers.
12. Follow up your entire strategy
Following up is key so that all these ideas become a shared effort and not separate actions. Remember that consistency and measuring results will make you stand out from your competition and not lose potential clients along the way.
Keep track of the leads captured, concentrate them in an Excel table (if you don’t have a lot of budget) or rely on a CRM (Customer Relationship Management). That way you can know the status of the relationship you have with them.
Conclusion
These 12 ideas to attract customers to your business are the beginning of the path to success for any brand. Creativity in each one is very important to make them work and adapt to any market niche.
The recruitment process takes time. Be patient, rely on tools that will make your life easier. For example, Tiendanube is a perfect option to create or move your online store that offers different plans that adapt to the needs of each brand; without forgetting the connection with social networks, integration with parcel services and payment platforms.
