What strategies to increase sales are currently most appropriate?
It is a fact that having a tangible business idea is not always enough to achieve success.
On more than one occasion, the company is closely linked to the sales strategy. And it is logical; Without sales there are no profits. Without consistent sales, the future of the company may be uncertain.
Therefore, to increase sales you will have to have solid market knowledge, present solid value proposals and correctly segment the target with the idea of taking advantage of the different communication channels. Are you interested in boosting your sales this year? At VendeMás we will give you 10 strategies to achieve it.
Let’s do it!
1. Sector analysis
Prior to any sales process, the main thing is to know the sector in which we compete. It is important to identify who your competitors are and what strategies we use to attract and retain them.
In addition to what was mentioned, knowing our buyer person or target audience is important. You don’t have to limit yourself to a sociodemographic profile, you can simply search for more information about their tastes, interests, needs, habits, etc. The more information you have, the better your segmentation will be.
2. Better customer service
There are studies such as the one carried out by Microsoft where they indicate that 61% of consumers abandon the brand due to poor customer service. On the other hand, if the customer is happy and satisfied after their purchase, it is a clear sign that they will buy products or hire our services again.
Consider that today many customers expect companies to think more about them and personalize their purchasing experience by giving them more information to help them decide.
Therefore, a more efficient delivery, with a quick processing process and response to your questions or complaints, will help your business have excellent after-sales service. All this translates into greater trust and customer loyalty.
3. Don't leave aside Social Networks
Although it is true that Social Networks are not platforms for direct sales, they do allow for forging ties that in the future can become potential clients. In addition, Social Networks allow you to strengthen the brand and reach a larger audience. Use it as a tool for direct communication and thus generate more trust and empathy with people by showing a more human side.
Of course, focus on the Social Networks that your target audience uses to adapt the message and define a format.
4. Advertising investment
Most expect a business to grow on its own. However, in a market with so much competition, it is essential to start promoting the brand through different channels.
Every year, companies continue to rely on digital advertising, however, traditional media such as radio and television advertising also continue to work.
Therefore, determine what budget you will focus on advertising investment and look for the media that best suits your target or target audience.
5. Competitive advantage
Every company has a direct competitor. The trick to standing out in such a competitive market is differentiation. If you are looking to increase your sales, you will have to offer a product or service with an additional value proposition to enhance it.
Every value proposition is good in business. Focus your resources on improving this aspect. Remember that the proposal must be focused on that benefit that the client receives. Likewise, it has to be attractive enough to generate a good impact.
6. Solutions matter
Strategies to increase sales also focus on generating value for the end customer. For that reason, you have to start thinking about products that satisfy the consumer’s needs.
In that sense, first seek to guide your sales to understand in greater depth the concerns that your consumers have. Then, study how to give the correct solution to the problems.
7. Promotions are good
Understanding that all points are oriented towards your customers, it is relevant that you add some value to your sales during the year. An idea that you can do and without much additional cost, is to give an extra detail to encourage a purchase.
You can do the traditional 2×1 to burn old stock that you have not been able to sell, for example. Likewise, you can achieve a greater increase in sales by giving samples of some products so that the user can learn about them.
8. Free delivery
The delivery system is one of the most popular that has had significant growth in the last 2 years. Many companies have begun to rely on the delivery service with the aim of sending their products to customers’ homes.
Of course, this strategy involves more investment and will depend a lot on the area you are looking to cover. However, the reward is being able to retain customer loyalty and keep your profits positive.
Of course, this will depend on the type of business you have since it may or may not be implemented. Therefore, before carrying out this strategy to improve sales, analyze in detail what impact it will have on your costs.
9. Brand reputation
When your reputation starts to grow, taking care of it is vitally important. In an era where digital is in high demand, a slight mistake can put you at risk in the eyes of others.
Therefore, if you are looking to increase your sales, focus on generating an excellent business relationship that lasts over time. Keep in mind that people usually leave marks that have been the protagonists of some inappropriate event.
10. Loyalty programs
Creating a loyalty program is a good strategy to increase your business’s sales. First, you will have to identify customers who have been purchasing your brand’s products for a long time with the idea of giving them a small reward.
There are several ways to proceed. You can create discount programs where a select group of customers have access for a specific month. Likewise, you could also create a plan that, over time, gives more benefits to the customer in your store. Of course, all of this will depend on the type of business you own and the typical consumer that knocks on your door.
As you can see, there are many marketing strategies to increase sales. As we said at the beginning, they are not written in stone, so you can try them according to your sector, need and availability.
